Job Description
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The Opportunity
Firstsource is hiring for a senior marketing leader who acts as the embedded growth partner for a business unit. This is not a support function and is an individual contributor role. You will sit alongside the BU leader, translate their growth strategy into a campaign-ready GTM plan, and then execute it end-to-end.
Your primary mandate is digital marketing: designing, launching, and optimizing campaigns that drive qualified pipelines and measurable revenue. You will be supported by specialist teams for events, inside sales, marketing operations, and technology — but you are the one who connects strategy to tactics, tactics to pipeline, and pipeline to revenue. You run campaigns and execute against your content calendar.
What You Will Own
Digital Campaign Strategy & Execution
- Design, build, and run integrated digital campaigns from brief to deployment — includin...