Job Description
Description
:We are seeking a Global Head of Media Effectiveness to lead the approach and application of media effectiveness at Havas Media Network, defining the frameworks and ways of working that prove and improve the value of media for clients.
This role sits at the intersection of strategy, data, analytics, and planning. This role will lead the development of robust measurement frameworks, test-and-learn programmes, and overall effectiveness positioning at HMN that clearly articulates the value of media and marketing investment across our diverse client portfolio. Critically this work will also serve as the platform to improve cross-selling of our CSA advanced analytics capabilities to clients.
Key Responsibilities
1) Effectiveness Leadership
Define,ownand evolveHMN’seffectiveness philosophy, frameworks, andmethodologiesfor measuring marketing,campaignand channel effectivenessin collaboration with CSA.
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