Global Trade & Consumer Experience Manager

Global Trade & Consumer Experience Manager

What this position is about – Purpose

The Nakhla brand and commercial team, based in Dubai, is dedicated to establishing Nakhla as a leading global brand in the Shisha tobacco category. This goal will be achieved by expanding into new markets and enhancing engagement with trade partners and consumers in existing markets.

The Trade and Consumer Experience Manager will play a pivotal role within the team, developing and executing trade and consumer‑centric activation strategies, toolkits, and programs to support market teams in driving the brand’s growth. This role involves providing global leadership and commercial expertise to stakeholders, ensuring the long‑term strategic development of Nakhla. The manager will collaborate closely with the commercial team to create and implement market entry plans for new regions. These initiatives will be tailored to meet the needs of consumers, trade partners, JTI markets, ...