Google Ads & Meta Ads Executive (Paid Media Specialist)

Job Description

This position focuses on strategizing, creating, executing, and optimizing paid digital advertising campaigns across multiple platforms.

Key Responsibilities

• Plan, create, and manage Google Ads (Search, Display, YouTube, Performance Max) campaigns.
• Plan, create, and optimize Meta Ads (Facebook & Instagram) campaigns.
• Conduct keyword research, audience targeting, and competitor analysis.
• Write compelling ad copies and coordinate creatives with the design team.
• Monitor daily campaign performance and optimize bids, budgets, and targeting.
• Track conversions using Google Analytics, Meta Pixel, and GTM.
• Generate weekly and monthly performance reports with insights and recommendations.
• Improve ROI, CTR, CPA, and overall campaign performance.
• Stay updated with platform updates, trends, and best practices.

Required Skills & Qualifications

• Proven...