Job Description
Purpose of the role
To communicate execution of the bank’s strategy and objectives effectively to the relevant external stakeholders.
Accountabilities
Delivery and execution of the bank’s external communications strategy so that messages are communicated effectively to the relevant stakeholders across multiple channels, both owned and earned.
Development of strategy aligned campaigning / tactical content / news flow that clearly and effectively communicates the banks values, goals and objectives to the public.
Maintenance of external stakeholder relationships, such as media outlets and industry groups, so that messages communicated through press releases, owned channels and media statements correctly demonstrate the bank’s strategy, values and reputation.
Reputational risk minimisation and management for the Bank and its senior leadership through effective advice of risk mitigation, and effective management of negative news flow/ crisis i...