Head Banking & Wealth Pdt Marketing

Company: 1011 United Overseas Bank Ltd

This is a senior leadership role within Group Retail Marketing. The position is responsible for providing Core Banking and Wealth Products Marketing inclusive of Deposits, Secured Lending, Brand Marketing and Wealth Products (investments and insurance) Marketing. This includes working closely with the Business Heads to understand their business strategies and translating them into go-to-market strategies and initiatives to achieve agreed yearly business targets.

• Together with Product owners, Sales, Customer franchise, Compliance and Legal stakeholders, develop and implement marketing programs that drive customer acquisitions, leads and ROI while strengthening the segment brand proposition. This includes lifecycle customer engagement activities (new to bank, early month on books, activation, retention, etc.)
• Work closely with the Analytics and Channels teams for more effecti...