Head, Customer Value Growth & Agent Activation

Job Summary

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Responsible for driving customer value growth through deeper engagement, repurchase, and strong agency activation of the existing customer base.

This role leads the end-to-end strategy and execution across customer engagement, martech enablement, customer analytics, repurchase campaigns, and agency activation — ensuring customer insights are translated into targeted actions and effectively executed through agency channels to drive stronger customer relationships, higher product penetration, and sustainable business growth.

The role serves as a critical bridge between Marketing, Distribution, Data, and Operations to deliver personalised, data-driven, and scalable customer growth initiatives

PRINCIPAL DUTIES & RESPONSIBILITIES:

Lead the overall strategy to drive customer value growth through engagement, repurchase, customer deepening, and agency activation initiatives

Own and optimise customer...