Head of Brand Marketing, Hong Kong & Macau

Description

:
We are seeking a forward-thinking brand leader who sees the opportunity to redefine how insurance marketing is done and has the vision, creativity, and drive to make it happen.
The Head of Brand Marketing, Hong Kong & Macau is a leadership role reporting to the Chief Marketing Officer, Hong Kong & Macau. This role is responsible for shaping and executing a bold, customer-led brand strategy that drives measurable business growth, strengthens market leadership, and enhances customer engagement across Hong Kong and Macau.

Responsibilities:
1. Brand Strategy, Activation & Integrated Campaigns

Lead the development and execution of a holistic brand strategy that strengthens brand equity and delivers against brand and commercial KPIs.

Localize Manulife’s global brand platform into relevant, differentiated, and culturally resonant narratives for Hong Kong and Macau.

Drive integrated marketing campaigns (ATL, ...