Head of Digital Growth & Marketing Technology

A leading omnichannel retailer: Head of Digital Growth & Marketing Technology

Responsibilities

• Lead and execute the full-funnel digital acquisition strategy across paid and organic channels
• Own media planning, budgeting, forecasting, and performance optimization
• Drive customer acquisition, demand generation, and revenue growth initiatives
• Optimize ROAS, POAS, contribution margin, CAC, and overall marketing efficiency
• Oversee paid media channels including Search, Shopping, Paid Social, Display, Affiliates, and Programmatic
• Develop and implement testing frameworks for creatives, bidding strategies, audiences, and landing pages
• Scale performance marketing through automation and advanced bidding strategies
• Lead SEO strategy, including technical SEO initiatives and organic demand expansion
• Collaborate with technology and commercial teams to improve digital visibilit...