Head of Digital & Performance Marketing

A vacancy exists for a Head of Digital & Performance Marketing within Lesaka's Merchant Division. This role owns the digital growth engine for the Merchant Division, across both corporate and community segments, and is accountable for turning marketing spend into measurable business outcomes, qualified leads, activated merchants, and revenue, not vanity reach.

You will lead paid media, web, SEO, and digital analytics as a single, accountable performance system, closing the loop from first impression through to a qualified lead in Salesforce and beyond. You will set the standard of how the division measures, reports and optimises digital performance, and build the team and capability to scale it. This is the divisional digital leader for Merchant, working in close partnership with group-level digital function on shared platforms, standards and data, while retaining ownership of divisional strategy, budget and execution.

Key Responsibilities

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