Head of Go To Market

Role Purpose

The Head of GTM is accountable for shaping and delivering go‑to‑market direction for their deployed area by translating growth priorities into an insight‑led GTM strategy and contracted plan that drives measurable commercial outcomes. The role operates as a senior business partner to leadership in the deployed area, including relevant C&M Directorates, and as a leader within the Sales & Marketing community – ensuring work is focused, integrated and prioritised in a demand > supply environment.

Key Responsibilities

• Lead development of the deployed GTM strategy and annual plan in partnership with business leadership and Sales & Marketing capability leaders.
• Contract priorities based on growth strategy, local market context and buyer needs, including clear measures and success criteria.
• Shape briefs with the business that describe the outcome required, the buyer problem to solve and the target audience – avoiding act...