Head of Growth and Marketing

Deliver predictable pipeline through performance marketing funnel optimization and disciplined marketing operations (CRM attribution reporting).

Key Responsibilities

• Own demand generation: portals paid media SEO retargeting WhatsApp funnels.
• Manage funnel rules: scoring qualification routing SLAs and conversion improvement.
• Own CRM/attribution: data quality automation dashboards weekly reporting cadence.
• Control performance budget; optimize CPL/CPQL/CAC and ROI by channel/segment.
• Run closed-loop alignment with Sales on lead quality and pipeline conversion.
• Govern tracking standards (UTMs call tracking landing pages) and testing roadmap.

Requirements

• 7-10 years in growth/performance with ROI accountability.
• Hands‑on CRM/automation and reporting/dashboarding experience.
• Strong understanding of property portals and paid media optimization.
• Experien...