Job Description
Our client is an established iGaming operator seeking an experienced Head of Marketing to lead and execute the marketing strategy for the Mexican market.
This is a senior leadership role focused on driving customer acquisition, brand growth, retention, and market expansion across sportsbook and casino products.The successful candidate will have a strong understanding of the Mexican betting landscape, customer behaviour, local acquisition channels, and the competitive dynamics of the regulated and grey-market environment.Key Responsibilities- Develop and execute the overall marketing strategy for the Mexican market, aligned with business growth objectives.
- Lead all customer acquisition and brand-building initiatives across sportsbook and casino products.
- Manage performance-driven marketing campaigns across multiple channels, including:Affiliate Marketing, Paid Media, SEO, CRM, Influencer Marketing, Partnerships & Sponsorships.
- Drive player acquisition, activatio...