Head of Products and Value Proposition - Business Banking

ADIB · United Arab Emirates, United Arab Emirates, United Arab Emirates

Location

United Arab Emirates

Job Type

Full time

Posted

July 05, 2026

Job Description

Role : Head of Products and Value Proposition - Business Banking
Location : Dubai 

Role Purpose:

Develop products strategy and commercialization of business banking solutions that focus on SME customers’ needs while optimizing the revenue, cost savings, and customer experience initiatives. In addition to leading the articulation and execution of segmentation, value propositions, pricing, and go-to-market plans. The role encompasses the following: 
Strategy development, improvement, and implementation 
Product development and value proposition enhancement
Segment management and commercialization 
Cross-Selling & product penetration:
Digital transformation 
Collaboration with fintech and ecosystem partners.
Adoption of emerging technologies:
Continuous innovation 
Customer experience enhancements 
Training and sales support
Head of Products and Va...
        

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