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Head of Social Media

UPIM · Milan, Lombardy, Italy

Location
Milan
Job Type
Full time
Posted
July 08, 2026

Job Description

Job description

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The Head of Social Media leads and designs social media strategies, tactics, campaigns and tools coordinating and monitoring growth, engagement and conversions within digital platoforms. This role also has a direct oversight over the implementation on the influencer strategy and work in very close partnership with other Corporate Functions and regional subsidiaries to cascade and align global messaging and initiatives.

Responsibilities

  • Manage all social media platforms and drive social global campaigns
  • Articulate a content strategy and a social media calendar tailored to each channel
  • Ensure proper amplification of key brand messages locally and globally
  • Partner with teams and agencies, to execute effective localised plan and ensure global coordination maintaining influencer marketing activity
  • Work with external agencies to secure...

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