Head, Personal Financial Services (Analytics)

Hong Leong Bank Berhad · Damansara Town Centre, Federal Territory of Kuala Lumpur, Malaysia

Location
Damansara Town Centre
Job Type
Full time
Posted
June 25, 2026

Job Description

If you are looking to excel and make a difference, take a closer look at us…

Functional

  • Provide analytical leadership to the team (10-12) to identify sales growth opportunities and develop strategies towards profitability. Perform advanced analytics to support the product and credit teams across acquisition, portfolio cross sell, utilization, and line management.
  • Coordinate key initiatives and manage business relationships with key business partners in Product, Credit, Operations and Finance.
  • Develop segmentations across portfolios and analyze revenue, profitability, spend behavior, merchant utilization etc.
  • Manage Operational Campaigns including preparation of leads, champion-challenger pilots, tracking campaign response and post mortem on campaigns.
  • Participate in the development and application of scorecards, pricing elasticity models, propensity models, CHAID analysis, cluster and regression statistical tools on ...
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