HO - Head of Product Marketing

ACB · Thành phố Hồ Chí Minh, Hồ Chí Minh, Vietnam

Location

Thành phố Hồ Chí Minh

Job Type

Full-time

Posted

June 29, 2026

Job Description

Strong background in banking or financial services, excels in cross-functional collaboration, and is passionate about delivering products that meet real customer needs while complying with regulatory requirements.
Responsibilities:

Product Positioning & Value Proposition
Define and refine value propositions for banking products (retail, SME, corporate, and/or digital).

Translate product features, pricing, and policies into clear customer benefits.

Develop differentiated positioning aligned with customer segments and competitive landscape.
Go-To-Market (GTM) & Launch Management
Own end-to-end go-to-market plans for new product launches and enhancements.

Coordinate cross-functionally with Product, Sales, Technology, Operations, Legal, and Compliance.

Ensure timely delivery of launch assets and readiness across all channels.
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