Location
Ho Chi Minh City
Job Type
Full-time
Posted
July 04, 2026
Job Description
Job Purpose:
+ Lead brand strategy and storytelling for Sunlight Surface Cleaners, delivering growth by planning, creating and managing brand presence, messaging and integrated campaigns across touchpoints.
+ Key responsibilities
+ Lead annual brand strategic planning, aligned to BG/BU strategy, handshake with cross-function and BG.
+ Plan, create and manage campaigns across digital, shopper, in-store and PR, ensuring consistent brand storytelling.
+ Develop local innovation, PPA initiatives by channel to deliver JTBDs with robust business case
+ Develop brand assets: content, key visuals, presentations, packaging and printed materials, ensuring accessibility and compliance.
+ Partner with CMI, CSP, CBD, R&D and Finance to land innovations and track performance.
+ Manage A&P budget and agency partners to maximise ROI.
job Requirements:
+ 2-3 Years of FMCG marketing/brand management exp...
+ Lead brand strategy and storytelling for Sunlight Surface Cleaners, delivering growth by planning, creating and managing brand presence, messaging and integrated campaigns across touchpoints.
+ Key responsibilities
+ Lead annual brand strategic planning, aligned to BG/BU strategy, handshake with cross-function and BG.
+ Plan, create and manage campaigns across digital, shopper, in-store and PR, ensuring consistent brand storytelling.
+ Develop local innovation, PPA initiatives by channel to deliver JTBDs with robust business case
+ Develop brand assets: content, key visuals, presentations, packaging and printed materials, ensuring accessibility and compliance.
+ Partner with CMI, CSP, CBD, R&D and Finance to land innovations and track performance.
+ Manage A&P budget and agency partners to maximise ROI.
job Requirements:
+ 2-3 Years of FMCG marketing/brand management exp...
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