Location
kuala lumpur
Job Type
Full-time
Posted
June 01, 2026
Job Description
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
Responsibilities
- Improving user experience through data-driven insights: Analyze end-to-end user journeys by integrating stakeholder inputs with operational data to identify pain points, minimize digital friction, and enhance overall satisfaction across all IDT touchpoints.
- Driving continuous process and service improvements: Assess existing processes, systems, and partner interactions to identify strengths and gaps, while documenting actionable opportunities, constraints, and key enablers for ongoing service enhancement.
- Leveraging AI and technology for innovation: Explore and evaluate AI, automation tools, and data-driven solutions to drive innovation and imp...