Influencer Marketing Specialist

As a Influencer Marketing Specialist, your main focus will be to drive local influencer marketing by adapting global strategy, running end-to-end influencer campaigns, and building strong relationships with creators.

You collaborate across teams to ensure aligned storytelling, stay connected to cultural trends, and continuously track and optimize campaign performance.

This hybrid role reports into our Marketing Manager and is based out of Mexico Support Office.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities:

• Implement the Global Influencer Marketing strategy and operating model in the local market
• Plan, execute, and optimize local influencer campaigns based on global strategies, ensuring activations resonate locally and perform on platforms such as TikTok and Reels
• Work closely with the global influencer team, following establish...