Integrated Planner

Job Description

The Integrated Media Planner facilitates the efforts of his/her team in the timely development and facilitation of the effective and efficient operation of all functions of the accounts assigned. The responsibilities are many, various and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analysis.

Responsibilities

• Work with the team in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following: National and local broadcast television in traditional and direct response formats, cable television, radio, Outdoor advertising, Local newspaper and magazine (offline & online); Local events ideation and implementation, i.e., local guerilla marketing.