Location
karachi division
Job Type
Full-time
Posted
July 08, 2026
Job Description
Job Scope
As a key leader within the Corporate Communications function, you will be responsible for safeguarding and evolving the company's corporate brand. This role requires a strategic thinker who can bridge the gap between creative vision and operational execution, ensuring a unified brand identity across all touchpoints while maximizing ROI.
Key Responsibilities
- Strategic Brand Management & Evolution
- Integrated Campaign Design: Lead the development and implementation of 360° integrated marketing plans. Ensure the corporate brand strategy is seamlessly executed across ATL (Above-the-Line), BTL (Below-the-Line), and digital ecosystems.
- Brand Identity Stewardship: Act as the primary custodian of the brand's essence. Continuously audit and enhance the company's brand personality, visual identity, and positioning to ensure market relevance and emotional resonance with stakeholders.
- Media Planning & Commu...
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