Kuala Lumpur, Malaysia On-site UOB VP2, Marketing & Digital Marketing Analyst, PFS

Why Here?
United Overseas Bank Limited (UOB) leads as a prominent bank in Asia, operating over 500 branches across 19 countries and territories worldwide. Guided by values of being Honorable, Enterprising, United, and Committed, UOB pursues long-term success for customers and colleagues alike. The role supports marketing efforts within Personal Financial Services, driving client communications and product awareness through strategic initiatives.

What Will You Do?
As a VP2, Marketing & Digital Marketing Analyst, PFS at UOB, you will execute end-to-end marketing campaigns for acquisition, usage, rewards, and partnerships. You will collaborate with internal and external stakeholders to deliver high-quality initiatives on time. Additionally, you will analyze campaign performance, implement A/B tests, and provide data-driven insights to optimize business outcomes.