Lead - Copywriter

Lead - Copywriter - Job Description
As a Lead - Copywriter, you will be responsible for shaping Kushal's brand voice and leading the development of compelling campaigns, content and communication across all customer touchpoints.

Key Responsibilitie
sBrand & Content Developmen
tOwn and evolve Kushal's brand voice across campaigns, digital platforms and customer communications
Develop messaging frameworks and copy guidelines that position the brand as contemporary, aspirational and culturally relevant
Create engaging content that builds emotional connections while supporting business objectives
Creative & Campaign Leadershi
pLead the conceptualization and execution of integrated campaigns across digital, social, retail and video platforms
Write and oversee copy for brand films, campaign films, launch campaigns, social media, website content, email marketing and retail communication
Develop impactful taglines, headlines, scripts, campaign messaging and ...