Lead Creative Strategist for DTC Brands

Elevate your career as a Lead Creative Strategist, specializing in performance video ads on Meta. Drive UGC-style creatives to scale DTC brands with your leadership and expertise.
This role demands over 5 years in creative strategy, guiding teams to produce high-performing ad campaigns. You will have full ownership of creative direction, leveraging your experience to mentor strategists and optimize agency workflows. Your strategic insight will directly impact conversion rates and overall brand performance.
Key Responsibilities:
• Mentor a team of creative strategists in scriptwriting
• Develop direct response strategies for UGC style ads
• Analyze campaign performance data for creative pivots
• Collaborate across functions for seamless ideation to execution
• Implement testing frameworks for strategic insights
Requirements:
• 5+ years in performance creative strategy
• Portfolio showcasing successful DTC brand campaigns
• Advanced skills in data analysi...