Lead Marketing

National Payments Corporation of India · Mumbai, Maharashtra, India

Location

Mumbai

Job Type

Full Time, Permanent

Posted

July 07, 2026

Job Description

  Roles and Responsibilities  
 Role : Lead MarketingExperience : 6 to 10 yearsLocation : MumbaiEducation : MBARole and responsibilities :  Formulate and oversee execution of the marketing plans and initiatives for the assigned UPI features/ services and support NPCI brand team 
  Develop strategies to improve the brand positioning by refining brand identity and boosting market image of UPI features / services
  Manage and ensure timely creation of marketing proposals and collaterals
  Track and monitor the respective outcomes from the campaigns to achieve the annual product goals
  Growth of new UPI users and increase in brand awareness
  Support NPCI brand marketing team
  Implement strategies to ensure last mile reach of UPI services.
  Agency / Partner / Event Management
  Ensure laid down processes for Marketing are adhered to.Tracking of budgets and ensuring timely utili...
        

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