Lead Marketing Strategy Manager Canada

Drive growth with Xero as the Marketing Strategy Manager for Canada, focusing on partner relationships and small business campaigns. Collaborate with teams to enhance brand awareness and customer conversion.
As a pivotal Marketing Manager at Xero, you will lead go-to-market strategies uniquely tailored for the Canadian market. This role emphasizes collaboration with sales and creative teams to cultivate brand strength while managing a regional budget. You'll rely on data-driven insights to balance long-term strategies with tactical initiatives designed to increase marketing qualified leads and improve the sales pipeline.
Key Responsibilities:
• Develop annual and quarterly marketing strategies for Canada
• Launch bespoke Account-Based Marketing initiatives for enterprises
• Collaborate with Product Marketing on features for small businesses
• Integrate measurement and tracking into multi-channel campaigns
• Manage a regional events specialist for enhanced marketing...