Lifebuoy Masterbrand & Social First Digital Growth (SFDG) Transformation Lead

JOB TITLE: Lifebuoy Masterbrand and SFDG lead


ABOUT LIFEBUOYLifebuoy is one of Unilever’s most iconic purpose-driven brands. Established in 1894 to make hygiene accessible for all, the brand now leads global germ protection and is undergoing a major strategic reset and transformation towards a future-fit Skin Protection Masterbrand. This role is central to shaping the next phase of global brand and digital growth.JOB PURPOSEThis role exists to define the brand’s long-term strategy, strengthen its identity system, and accelerate its shift to a social-first global brand. You will lead multi-year transformation programs, embed digital-first ways of working, and ensure globally consistent yet locally relevant execution. You will also manage one Global Assistant Brand Manager (ABM) and collaborate with markets, agencies, and cross-functional teams.You’ll be part of a team that believes in doing work that matters.We invite you to be part of something bigger.KEY RESPONSIBILITIE...