Job Description
We are looking for a data-driven, creative, and highly technicalLifecycle Managerto own our customer retention strategy.
Your primary playground will beKlaviyo, and your North Star metric will beCustomer Lifetime Value (LTV).
This isn't a role for a generalist—we need someone who has lived and breathed e-commerce, understands the nuances of a high-growth brand, and knows how to turn a one-time buyer into a lifelong advocate.What You'll DoKlaviyo Mastery:Own the full execution of our email and SMS strategy.
This includes sophisticated segmentation, high-converting automated flows (Welcome, Abandoned Cart, Post-Purchase, Win-back), and a high-frequency campaign calendar.LTV Optimization:Analyze customer cohorts to identify churn points and opportunities for upsells or cross-sells.
You will be responsible for moving the needle on repeat purchase rates and average order value (AOV).
A/B Testing & Optimization:Maintain a rigorous testing roadmap.
You'll constantly...