Lifecycle Marketing Manager - Audience Personalization & Growth

Lotto New Zealand is seeking a professional to support lifecycle marketing efforts, enhancing customer journeys across various channels. You will build and optimise audience segments and automated campaigns using Salesforce Marketing Cloud, ensuring that activities are timely and high-quality.

This role involves a collaborative approach with cross-functional teams focused on data and content, contributing to a major digital transformation. With a tight-knit team, you'll continuously learn and scale effective customer engagement strategies.