Lifestyle Category Strategy Project Intern (TikTok Shop by Tokopedia) - 2026 Start (BS/MS)

About the team

The category strategist team aims to drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands. About this role
This role focus on curating and scaling everyday consumer categories—from home & living to personal care—on TikTok Shop. We work closely with brands and creators to deliver engaging, data-driven strategies that shape how users discover and shop on the platform. Responsibilities
1. Mapping Seller Information
a. Collect, organize, and update seller profiles including store details, product categories, sales performance, and livestream activity.
b. Identify gaps and opportunities in seller engagement or platform presence 2. Evaluating Livestreaming Quality
a. Review livestream sessions from top-performing sellers/brands to assess content quality, engagement, and effectiveness.
b. Provide weekly/m...