M/AM, Marketing Communications & Engagement

As part of the Sectoral Transformation Group in IMDA, the SMEs Go Digital (SMEGD) Division aims to help SMEs use digital technologies and build stronger digital capabilities to seize growth opportunities in the digital economy. With digital technology transforming every sector of Singapore’s economy, it is essential that our SMEs make the most of digital technologies to improve operations and generate new revenue for growth.

SMEGD manages SMEs Go Digital – a one stop platform that helps SMEs grow their business through digital. The Marketing Comm team helps to promote the platform as well as digitalisation and its benefits to SMEs, through day-today marcoms and the annual SMEs Go Digital Day event.

• Drive the ideation, development and execution of brand initiatives and marketing campaigns aimed at growing visitors to the SMEGD platform
  • Work with marketing agencies to develop and execute campaigns acr...