Location
kuala lumpur
Job Type
Full-time
Posted
June 19, 2026
Job Description
JOB SUMMARY
Responsible for overall marketing and its profitability, and overall operations of A&P, CDD, Mar comm and PR & CC ensuring that all practices are in accordance with the company and department’s policies.
Key Responsibilities
Strategic Marketing Leadership
- Lead the development and execution of the mall's overall marketing strategy to drive footfall, revenue growth, tenant support, and brand positioning.
- Develop and implement annual marketing plans aligned with business objectives and market trends.
- Monitor industry developments, consumer insights, and competitive activities to identify opportunities and enhance marketing effectiveness.
- Conduct market research and customer behavior analysis to support data‑driven decision‑making.
Department Leadership & Team Management
- Oversee the Marketing Department, including Advertising & Promotions, Marketing Communications & Public Relati...