Manager, Paid Social

About the Role

The Manager, Paid Social is responsible for managing the day-to-day execution and optimization of Paid Social investment within the Athleta brand. Sitting within the broader Marketing Shared Services organization, this role is part of Gap Inc.’s centralized approach to Paid Social activation, partnering closely with the Director & Senior Manager, Paid Social, Channel Planning teams, and Media Agency partners to execute campaigns that drive business results. This role will leverage strong channel expertise to identify optimization opportunities, contribute to Paid Social best practices, and support continuous improvement across the portfolio.

What You'll Do

Manage day-to-day Paid Social activation and execution, serving as the primary day-to-day contact with Media Agency resources dedicated to Paid Social.

Partner with Media Agency teams on campaign execution, platform best practices, creative strategies, and optimization...