Manager, Product Management

Manager, Product Management

Location: Kuala Lumpur, MY

Global Business Unit: HEC

Job Function: Marketing

Requisition Number:

Job Summary

• Support the Sales Manager to plan, organize and implement activities in line with department marketing objectives.
• Integrate the objectives from brand owners/clients and local requirements through various marketing functions: advertising & promotions, product management, and trade marketing.

General Responsibilities

• Gather general market trend, market share, and competitive information to gauge effectiveness of marketing activities.
• Implement consumer marketing initiatives (bundle buys, gift with purchase, etc.) to increase sell-through and strengthen market share.

Ensure optimum balance between various marketing activities

• Brand building exercises (media advertising, prize & event sponsorships, product ...