Manager, Social & Performance Marketing

Job Description

JD – Manager, Social & Performance Marketing

The Manager, Social & Performance Marketing will lead and oversee the social media and digital performance strategy for two hotel brands across eight properties in Singapore. Working closely with appointed creative and media agencies, this role ensures strong brand presence, consistent content quality, and effective paid media execution. The role will also partner closely with the Revenue Management Team to optimise PPC campaigns, drive qualified demand, and support overall commercial performance. This position plays a critical role in strengthening brand visibility, driving direct bookings and maximising returns on marketing investment. He or she will report to the Country Director, Revenue Management and Area Manager, lyf and TUC.

The duties include the following:

1. Social Media & Content Management