Market Execution Executive (Trade Marketing)

To execute strategies to drive channel growth, customer loyalty and enhance brand visibility in stores. To collaborate with cross-functional teams, including sales, marketing, and trade marketing, to ensure effective channel activation and the achievement of business objectives.

1. Assist Market Execution Manager in planning and deployment of activation strategy and initiatives in line with various brand objectives, across various consumer touchpoints, including online and offline channels

2. Execute brand activation campaigns, including experiential marketing events, product launches, sponsorships and promotional activities

3. Implement channel activation plans that encompass trade promotions, point-of-sale (POS) materials, Primary and secondary merchandising in Modern Trade stores and other relevant initiatives to drive sales and brand presence

4. Design and implement channel loyalty plan to drive store loyalty and share growth i...