Market Segment Analyst

The Marketing Analyst will be responsible for gathering and analyzing data on consumers and competitors. This role will study market conditions to examine potential sales of a product or service and help the organization understand what products people want, who will buy them, and at what price.



**General Responsibilities**


+ Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable


+ Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition


+ Evaluate target demographics, appropriate distribution channels and marketing outlets and provide recommendations that will drive business decisions


+ Analyze marketing metrics to gauge pricing and identify cause and effect relationships


+ Collect and an...