Description
What You'll Do
Own reporting frameworks for brand, content, lifecycle, customer, and product marketing initiativesDefine and track non-demand KPIs such as: Brand awareness, consideration, and engagement
Content consumption and influence
Website and organic performance (non-paid, non-campaign)
Customer engagement, adoption, and retention signals
Create reports using data and generate insights to drive all teams to work cohesively, optimizing each to maximize Marketing ROI. Collaborate with cross-functional team members to come up with actionable, high- impact insights across product lines and functions. Drive solutions with the Operations, Tools, Insights, and Enablement teams to optimize the company’s ability to generate more revenue. Develop and implement regular reporting of key ...