Job Description
Marketing Architect – Apps & AI Front-End Technical Lead (Digital and Marketing Product, Commercial Technologies)
Location: Alameda, CA
Job Type: Long Term Rolling Contract
Position Summary:
We are seeking a Marketing Architect with experience in the biotech or pharmaceutical industry to serve as an Apps & AI Front-End Technical Lead within the Digital and Marketing Product team in Commercial Technologies. This individual will partner with both commercial and medical teams to drive omnichannel marketing strategies leveraging a Customer Data Platform (CDP), marketing automation, and analytics.
This role will take the technical lead on implementing and enabling marketing tactics using a CDP (Census) integrated with Redshift, and Salesforce Marketing Cloud, ensuring that marketing data is structured, segmented, and activated to support digital ...
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