Marketing Automation Expert at Weed Man

Drive customer engagement as a Marketing Automation Specialist with Weed Man in Orono, Ontario. Focus on lifecycle marketing across email and SMS to enhance customer experience.
Join Weed Man's corporate office, the fastest growing lawn care company in North America. This full-time role requires a strategic marketer with over five years of experience in email and SMS marketing. You will collaborate with various teams to implement lifecycle strategies, analyze performance, and optimize communications.
Key Responsibilities:
• Develop lifecycle marketing strategies for email and SMS
• Build and optimize automated customer journeys
• Manage campaign execution in marketing automation platform
• Analyze and report on campaign performance
• Collaborate on lifecycle communications with internal teams
Requirements:
• Bachelor’s degree in Marketing or related field
• 5+ years of email/SMS marketing experience
• Familiarity with ActiveCampaign or similar tools
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