Marketing Automation Specialist

Marketing Automation Specialist – Kuala Lumpur, Malaysia

We are seeking a talented and experienced Marketing Automation Specialist with proficiency in Marketo to join our Greater Asia regional team. As a Marketing Automation Specialist, you will play a crucial role in driving our marketing efforts through the implementation and optimization of automated marketing campaigns. You will work with Greater Asia – Regional and Country teams to achieve marketing automation efficiency, reporting to the Regional Omnichannel Manager based in Singapore.

Responsibilities

• Design and execute end-to-end marketing automation experiments using Marketo, aligned with campaign strategy to optimize lead generation, customer engagement, and conversion.
• Collaborate with country teams to build and maintain automated marketing campaigns, including email marketing, lead nurturing, segmentation, and lead scoring to drive better outcomes.
• Implement regional best ...