Location
India
Job Type
Full-time
Posted
June 11, 2026
Job Description
Key Responsibilities:
Brand Strategy Development:
- Develop and implement strategic brand plans and marketing strategies to drive growth for the product line.
- Study market research and competitive analysis data to identify opportunities and gaps in the market.
- Define and position the product portfolio to enhance brand equity and achieve business goals.
Product Content Strategy Development:
- Participate in the annual planning process to align with the brand objectives
- Develop and execute product content strategies that align with product launches, marketing campaigns, and customer engagement initiatives.
- Create content calendars that ensure timely, relevant, and engaging content across various platforms that also delivers as per the objectives
- Ensure consistency of product messaging across all content touchpoints (website, social media, blogs, etc.).