MARKETING COUNTRY LEAD

Department: Marketing

Reports To: Chief Marketing Officer (CMO)

Level: Manager / Lead

Direct Reports: 2–4 team members

Scope: Malaysia Market

I/ Role Purpose:

Build and grow the Malaysian market by executing localized marketing strategies, developing a strong creator and community ecosystem, driving revenue growth across e-commerce channels, and establishing (Brand Name) as a leading Performance Lifestyle brand for Southeast Asian consumers. This role owns the growth performance of the Malaysian market and is accountable for both brand-building and business results.

II/ Key Responsibilities:

A. GTM Strategy Development & Execution (35%)

• Collaborate with the CMO to develop and continuously refine the Malaysia marketing strategy according to each market development stage.
• Identify customer segments, market opportunities, and growth priorities.
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