Job Description
Key ResponsibilitiesData Collection & Market Research: Design surveys, conduct focus groups, and gather external market intelligence to understand consumer preferences and buying habits.Campaign Evaluation: Track and analyze the effectiveness of advertising and marketing campaigns (ROI, engagement, reach) across all channels.Competitor & Trend Analysis: Monitor industry statistics, gather competitor data (pricing, marketing strategies), and forecast upcoming sales and market trends.Reporting & Storytelling: Synthesize complex data sets into visual dashboards, detailed reports, and presentations for non-technical stakeholders.Cross-Functional Collaboration: Partner with the broader marketing, sales, and product development teams to ensure data-driven decisions align with company goals.Required Skills & QualificationsAnalytical Tools: Proficiency in statistical software (e.G., SPSS, SAS, R) and business intelligence/visualization tools (e.G., Tableau, Power BI, Google Analytics).
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