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Marketing Lead, Korea

The Kraft Heinz Company · South Korea, South Korea, South Korea

Location
South Korea
Job Type
Full time
Posted
July 05, 2026

Job Description

Description

Purpose

The Marketing Lead is responsible for building and delivering the annual marketing/commercial plan and coordinating cross-functional teams to execute it effectively. The role leads category/brand performance analysis, translates insights into action plans, and drives innovation/new product development (NPD) in alignment with the Korea business direction.

This position manages full marketing budget, leads the local Marketing team and ensures appropriate QA checks are embedded in the marketing workflow and partners closely with a QA Specialist within the Marketing function.

Responsibilities

Marketing & Category/Brand Strategy

  • Develop short-, mid-, and long-term strategy for assigned categories/brands; define positioning, growth drivers, and portfolio priorities.

    • Insights & Performance Management

  • Lead category/market/shopper/competitor insights and translate into prioritize...

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