Marketing Manager (F&B)

AMACHA is Singapore’s first modern herbal milk tea brand, inspired by Traditional Chinese Medicine (TCM) and local culture. With 3 outlets and expanding into retail and regional markets in 2026, we’re building a brand rooted in heritage, wellness, and storytelling — made relevant for a new generation.

As Marketing Manager, you will take full ownership of AMACHA’s brand voice, content strategy, and marketing campaigns across our outlets, retail products, and digital channels. This is a high-ownership, hands-on role for someone who enjoys leading by doing — with a clear path to build and lead your own team as the company scales.

1. Content Planning & Execution

• Lead the monthly content calendar across TikTok, Instagram, RED, and Email

• Script short-form videos and posts in line with brand tone and campaign themes

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