Marketing Manager

1. Category Management

• Identify consumer demand gaps and market whitespaces to inform new product development and range extensions.
• Work closely with Design team to develop premium luggage and backpack collections that align with global trends and consumer insights.
• Own the category management process — assortment planning, pricing and portfolio rationalisation.
• Conduct regular competitive benchmarking and trend analysis across premium travel accessories brands. Stay on top of Trends and Innovation in the Category.
• Collaborate with sourcing and supply chain teams to ensure product quality, innovation and timely Go-to-Market delivery.
• Track product performance (sell-through, margins, consumer feedback) and recommend portfolio optimisations.

2. Premium Offline Channel Development & Management

• Develop and manage Carlton‘s premium offline strategy across below channels in co-ordin...