Location
petaling jaya
Job Type
Full-time
Posted
June 29, 2026
Job Description
Responsibilities
- Lead go-to-market planning and execution for new beverage launches, seasonal offerings, and limited-time promotions.
- Develop product positioning, value propositions, key messages, and marketing narratives that resonate with target consumers.
- Plan and execute 360° integrated marketing campaigns across social media, influencer marketing, paid media, CRM/app marketing, PR, partnerships, and offline activations.
- Manage end-to-end product launch timelines, ensuring all deliverables...