Marketing Manager (QC/Makati)

Responsibilities

• Develop a comprehensive product strategy for the assigned category, aligning with overall company goals and market trends. Identify growth opportunities within the category.
• Conduct thorough market research to understand customer needs, competitive landscape, and industry trends. Use insights to inform Principals and/or Suppliers on product development and enhancements.
• Work closely with Sales teams to effectively market the products’ features and benefits to enhance customer experience through compelling messaging and marketing campaigns.
• Plan and implement planograms for showrooms, mock-ups and project presentation. Optimizing in-store displays with prompted signage, category markers, and category usage tips, features and benefits (FAB).
• Coordinates with the Procurement and Sales teams for proper managing of inventories and supply planning.
• Collaborates with Sales teams and Principals’ representatives t...